Strategic Workforce Planning at Belle Tire

Belle Tire, a full-service automotive repair facility with a history extending over a hundred years, has almost 180 retail locations across Michigan, Indiana, Ohio, and Illinois. The company employed just over 3,000 workers, with approximately 90% being frontline retail employees. The company prides itself on exceptional customer service within the retail space, offering automotive services and tire products.

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Dave Nelson, Director of Talent Acquisition, recognized the unsustainable nature of previous hiring practices, Belle Tire's HR team, in collaboration with the talent acquisition and operations teams, embarked on a mission to create a more controlled and strategic staffing process. This initiative aimed at aligning staffing levels closely with the actual business needs, rather than hiring indiscriminately.